Winky Lux is a brand under Glow Concept and is based in Lower East Side of Manhattan in New York City. They are a line of color cosmetics made from the high quality ingredients. All of their products are cruelty free, paraben free, phthalate free, non-toxic and heavily pigmented. How awesome is that? I hear women eat typically 4 pounds of lipstick during their life time. So knowing their products are made from high quality ingredients, really eases my heart during use. In addition, they don't test on animals and they insist that their suppliers don't either. That to me is a plus! Not to mention, all their line of products are sustainably made and they have an array of beautiful and unusual colors to stop you in your tracks! Since they only sell online, they're able to pass significant savings on to their customers. The result is a luxury product at a drug store price. ** Read more at sincerelyophelia.com **