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PPC vs. PPA and CPC vs. CPA

Apr 21, 2021 at 18:34

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Whether you are a business looking to grow traffic, a digital marketer, or a content creator looking to monetize, this post is for you. 


Digital marketing has its own language with a few acronyms that you should be familiar with. 

CPM (Cost Per Impression), CPC (Cost Per Click), and CPA (Cost Per Action) are used to assess the cost-effectiveness and profitability of online advertising from the point of view of an advertiser. 

PPM (Pay Per Impression), PPC (Pay Per Click), PPA (Pay Per Action / Sale / Lead) are the equivalent models of internet marketing in which advertisers pay a fee each time one of their ads is displayed, clicked, or drive a sale.

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