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Mar 12, 2021 at 13:48
In the past decade, social media platforms became an inseparable part of our marketing strategy as business owners, content creators, and influencers. TikTok is a newer platform that was launched in 2016 and became the "new thing," especially in 2020 during the pandemic and quarantines. As of 2020, TikTok surpassed over 2 billion mobile downloads worldwide and over 200 million monthly active users, making it one of the top 10 most popular social networks on a global scale. Many business owners and influencers joined the app to grow their audience reach and income streams.
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