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Social Physics: How Good Ideas Spread| Alex Pentland

Nov 15, 2016 at 13:21

SELECTED CONTENT

From one of the world’s leading data scientists, a landmark tour of the new science of idea flow, offering revolutionary insights into the mysteries of collective intelligence and social influence If the Big Data revolution has a presiding genius, it is MIT’s Alex “Sandy” Pentland. Over years of groundbreaking experiments, he has distilled remarkable discoveries significant enough to become the bedrock of a whole new scientific field: social physics. Humans have more in common with bees than we like to admit: We’re social creatures first and foremost. Our most important habits of action—and most basic notions of common sense—are wired into us through our coordination in social groups. Social physics is about idea flow, the way human social networks spread ideas and transform those ideas into behaviors.

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MY NOTES

My husband thought this book might interest me. So it basically landed on my bedside table. I was intrigued by the name and the potential "collaboration" between physics and social interactions. It wasn't a smooth read... it is only now, when uploading this book review on My VENNDY that I see the less supportive reviews on Amazon. I understand what the critics are saying, but I think this book gives a nice overview of the reasons of why we do what we do on social media. Whether you like it more or less, it is thought provoking and you can choose to take out of it whatever suits your own prospective and how it relates to the online product you are developing.

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